Business Card Sizing and ISO Standards
Most US cards are printed horizontally and often come on the accepted standard size of 2 x 3.5 inches.
Internationally accepted standards have been created based on the International Standards Office (ISO). Requirements are set so all will conform to the same business card size. This is essential to establish consistency in the calibration of all printing presses.
According to the ISO standards, there are two settings:
1. The ISO 216 or A8 card size
2. The “credit card” setting.
The ISO 216 has dimensions of 2.913” in length and 2.047” in height. It is 74mm x 52mm when in the metric version.
The “credit card” version, on the other hand, measures 3.370” by 2.125” or 85.60mm x 53.98mm. Both versions are well accepted in the international scene and most countries do their business card printing according to these standards.
Standards By Country
Standard business card sizing by country.
United States and Canada:
Common size is 3.5 x 2 inches
Australia and New Zealand:
3.54 x 2.165 inches
Europe and Britain:
3.37 x 2.12 inches
3.58 x 2.17 inches
3.56 by 2.15 inches
The bottom line is to keep dimensions as per what would work best for your international objective and marketing needs. In most cases, the ideal business card for US companies is simply the standard US common business card size of 3.5″ x 2″.
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